Design Concepts

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Brand Design
Exploration

12 concepts × 3 variations each. Browse all directions for Castle Care & Co — from warm editorial to bold contemporary. The third variation applies the official brand palette with community-focused imagery.

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Single-page concepts · 1 – 8

Concept 01 Single page

Hearth & Home

Warm Editorial · Terracotta + Cream + Charcoal · Playfair Display & DM Sans

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Concept 02 Single page

Castle Strong

Bold & Confident · Deep Navy + Golden Amber + Warm White

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Concept 03 Single page

Living Green

Natural & Organic · Warm Peach + Cream + Sage Green

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Concept 04 Single page

The Castle

Refined Heritage · Warm Ivory + Deep Slate

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Concept 05 Single page

Kaleidoscope

Joy & Inclusivity · Celebration of diversity · Full-spectrum brand palette

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Concept 06 Single page

Midnight Sun

Dark Mode · Warm amber on midnight · Dramatic, cinematic lighting

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Concept 07 Single page

Papercut

Tactile Warmth · Approachable, handcrafted feel · Layered paper aesthetic

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Concept 08 Single page

Horizon

Clean Confidence · Warm cream + burnt sienna + slate

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Multi-page concepts · 9 – 12

Concept 09 Multi-page

Terra

Warm Editorial · Earthy tones · DM Serif Text + Karla · 5 pages

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Concept 10 Multi-page

Atlas

Modern Confidence · Deep teal + warm gold + off-white · Space Grotesk & Playfair · 5 pages

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Concept 11 Multi-page

Bloom

Bright & Friendly · Fresh green + peach + white · Nunito & Fraunces · 5 pages

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Concept 12 Multi-page

Vivid

Cinematic & Editorial · Image-driven storytelling · Cormorant Garamond & DM Sans · 5 pages

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